01 · For Fushi Wellbeing
We built Fushi a cold-traffic offer and the page to convert it, before we ever spoke.
Two minutes. It points at your live store and the page we already built. Watch it first, then read on.
02 · Watch The Video First
This is not a template.
Everything below is built for Fushi specifically, not recycled from another brand. The walkthrough above is where it clicks: it points at your live store and the exact page we made for you. Spend two minutes there and the rest of this document reads in half the time.
03 · A Quick Note Before We Start
A quick note before we start
We picked Fushi as one of a small handful of brands we wanted to do the work for upfront, before ever speaking to you. Nothing here is recycled from someone else.
You have a genuinely great product that is being sold to strangers the wrong way. This document takes you from what you are running today, down to why it is not scaling, then hands you the fix and the finished page. Read it in order and it makes its own case.
04 · What's Inside Your Package
What's inside your package
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Where your cold traffic is leaking
The exact gaps losing you first-time buyers.
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Why your offer, not your ads, is the ceiling
And the fix that unlocks cold traffic.
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Three offers from your catalogue
Repositioned to sell cold, with ads ready to run.
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Your free landing page, already built
A page made to convert cold traffic, handed to you.
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An implementation call
We go live together, same day, no back and forth.
Start here
First, let's look at your ads.
05 · Your Ads Right Now
What you're running, and why it stalls cold.
Three things repeat across everything you run:
- They sell the ingredient, fresh-ground and organic, not the change a stranger wants.
- Discounts do the selling, which trains buyers to wait for a sale and caps margin.
- They send a cold stranger straight to a PDP, with no pre-sell for someone who's never heard of you.
And they aim at the wrong end of the funnel. Every buyer sits on an awareness funnel, and the colder the rung, the bigger the audience. Your ads speak to the narrow bottom, people already shopping for the exact product. Move the message up to the problem-aware pool and the addressable audience multiplies.
Wider band, bigger audience. Your ads sit at product-aware, the small pond. Problem-aware, one rung colder, is far larger.
The real issue
The real problem is your offer.
06 · What Makes A Good Offer
A good offer sells to strangers. Three things make that happen.
To reach that bigger problem-aware pool, the offer has to change. It is the number one lever for scale, and a strong one always does three things:
Built on a mass desire
Tie the product to a desire everyone feels, not the ingredient. Fushi sells the ingredient today, so it hits none of these four:
Loaded with perceived value
Bundle it into a complete routine, add a free guide, hold a premium price. Skip the discounts that train buyers to wait and shrink margin.
Backed by a persuasion stack
Reviews and UGC, authority, a money-back guarantee, and objections answered on the page, not just in an FAQ.
The work, done
So here is what we did.
07 · Offer 1 Of 3
The way to get your edge back: calm, sharp, in control.
Fushi Organic Ashwagandha in 1, 3 and 5 month bundles, a free 4-week Calm, Sharp Reset protocol, and a 60-day money-back guarantee.
Opens a male audience your beauty-led ads never reach. The pain is felt daily, so it converts cold.
~£14bn UK supplements market, men the fastest-growing buyers.
The ads we'd run
Three static concepts, ready to brief.
Problem-aware hook
Tired all day, wired all night?
You push through on coffee, but your mind won't switch off. That is not weak willpower, it is cortisol stuck on. One ancient root helps settle it, so you feel calm and sharp again. 60-day money-back.
Objection: won't dull me
Calm. Not switched off.
Most calming supplements leave you flat and foggy. This is not a sedative. It lowers the stress, not your drive, so you stay sharp and in control. Fresh-ground, organic, made in the UK.
Story: new dad on empty
Running on no sleep and snapping at everyone?
New baby, no sleep, short fuse. You want to be present, not on edge. A daily dose of ashwagandha helps take the edge off without knocking you out, safe alongside your morning coffee.
08 · Offer 2 Of 3
The way to get your hair back.
Really Good Hair Oil + Castor Oil + Wooden Scalp Comb, plus a hair-recovery guide.
Postpartum and thinning is high-pain and demonstrable, with proven cold-traffic demand.
~£3bn global hair-growth, ~250k UK postpartum shedders a year.
The ads we'd run
Three static concepts, ready to brief.
Postpartum hook
The post-baby shed doesn't have to be forever.
Handfuls in the shower. A thinner ponytail. Postpartum shedding is brutal, but your hair can come back. Three oils and a 5-minute scalp ritual to help it grow back fuller.
Thinning / part line
Is your part line getting wider?
If your scalp shows more than it used to, you are not imagining it. A nightly oil-and-massage ritual feeds the follicles and thickens what is thinning. Real oils, no drugs.
Ritual / proof
3 oils. One 5-minute ritual.
Really Good Hair Oil, cold-pressed castor, and a scalp comb that drives it in. The full routine, not a single bottle. Plus a hair-recovery guide so you know exactly what to do.
09 · Offer 3 Of 3
The way to get skin he notices before you touch makeup.
Rosehip Oil + Turmeric Glow Drops, plus a glow-routine guide.
Reframes an anti-aging oil as raw desirability across a broad women's market.
~£0.9bn UK anti-aging skincare, 59% of UK women buy it.
The ads we'd run
Three static concepts, ready to brief.
Desire hook
Skin people notice before you touch makeup.
Bare-faced and still glowing. Two Ayurvedic oils that bring back the lit-from-within look, so your skin is the first thing people see, not your foundation.
Reframe anti-aging
Not anti-aging. Just lit from within.
Forget fighting your age. Rosehip and turmeric feed your skin so it looks fresh, even and awake. A two-step glow ritual you will actually keep up.
Routine / proof
Two drops at night. Wake up glowing.
Rosehip oil and Turmeric Glow Drops before bed, glow by morning. The full routine with a glow-routine guide, so it is simple to follow.
The page is built
Offer 1 is the one we would lead with. We have already built the page for it.
10 · The Page We Already Built
We did not just plan it, we built it
We did not just plan this, we built it in your branding, ready to go live: the wired-but-tired story, the adaptogen education, the 7 reasons, the bundle buy box and the guarantee. Styled, and ready to point traffic at.
The wireframe is the same page with every line we lifted from your customers' real words highlighted in yellow, so you can see for yourself that the copy is theirs, not ours.
Written in your customers' own words
The copy on this page is not guessed. We mined your real customer reviews and the forum language men use about stress and ashwagandha, then wrote the page in the exact words your buyers already say. So it reads like the page already knows them, before they have told it anything.
Every phrase above is a real customer line, lifted verbatim and highlighted on the page. We also have a version with every customer phrase highlighted, so you can see exactly where their words went.
11 · What This Looks Like For You
Before and after, in one look
No made-up ROAS. Just the honest direction: move the offer off the ingredient and onto a desire, and the ceiling lifts.
12 · Questions You Might Have
Questions you might have
Is this really free?
Yes. We build one free page for a small number of brands we want to work with long term. It lets you see our work before committing to anything. If the page converts and you want us to build more, we talk then. If not, you keep the page and we part on good terms.
What's the catch?
No retainer, no contract, no obligation. The only ask is a short call to walk through the page together before it goes live. That is it.
How long until it is live in our store?
Same day as the call. We walk through it together, make any changes you want on the spot, and implement it directly into your Shopify store before the call ends.
We already have an agency.
Keep them. This is one plug-and-play cold-traffic offer you can run alongside everything else, not a rebuild of your account.
We could build this ourselves.
You could. It is already built. The point is to hand you the finished asset so you can test in days, not quarters.
Do you actually get results?
This is the offer and page work that makes cold traffic viable in the first place. You run it, keep it, and judge it on your own numbers. The asset is yours either way.
13 · About GWC
Who we are
GrowWithCRO builds cold-traffic offers and the pages that convert them for ecommerce brands. We do not run on generic audits. We reposition what you already sell onto a desire people act on, then build the funnel to match. This deck, and the page inside it, is that work, done for Fushi before we had ever spoken.
14 · Get Access
The page is built. Two ways to get it.
Option 1
Reply to our email
We send over the finished page and the files. Start there, no call needed.
Option 2
Book a 30-min call
We walk it through, make your changes, and hand it over live on the same call.
Book a call →No retainer, no contract, no catch. The offer and the page are yours to keep either way.